Establishing values is an integral part of the creation of any successful brand.
But why are brand values, something which can seem so insignificant, so vital to the success of your brand?
Well, when you promote brand values, it allows you to establish an emotional connection with current customers and potential patrons, giving you the opportunity to build much-needed trust, loyalty, and familiarity.
And if potential customers identify with the values of your brand, they’ll be more likely to choose you over the competition, as their connection with your brand goes deeper than just wanting your products and/or services.
If you don’t have a solid set of values, and you’re just sort of winging it, the process of building that emotional connection, and the trust, loyalty, and familiarity that go along with it, will be much more difficult, if not impossible.
At the same time, it’s also going to be way harder to maintain any sort of consistency in your branding and marketing, which will make your business less recognizable and could make you seem less trustworthy, as it may look like you’re not really sure what your brand stands for.
Now, if you’re reading this article, I think it’s safe to assume that you already know what brand values are, and you’ve probably already established some or are in the process of doing so.
That being said, in this article, I’m not going to bother to define brand values or explain how to come up with them.
For those of you who haven’t defined the values of your brand, or don’t even know what brand values are, you should start by reading our previous article, which explains Why Creating Brand Values Is Vital to the Success of Your Business.
It’ll tell you everything you need to know about what brand values are, why they’re so important, and how to start creating brand values of your own.
But if you’ve already defined your brand values, or you’re in the process of creating them, then you’re going to want to keep reading.
Because in this article, I’m going to discuss the crucial next step of promoting brand values in your marketing, explaining how to go about doing it, and offering some examples of how we’ve done this for our clients, so you can have a better idea of what’s involved.
How to Promote Brand Values in Your Marketing So, you’ve finally figured out exactly what your brand stands for, turned that into a solid set of values, and you’re ready to convey them to the world.
Or perhaps you’re in the process of defining those values, and you’re wondering what you’re going to end up doing with all those lofty ideals.
Either way, at this point, you need to know how to actually communicate these values to your audience, and the world at large, by injecting them into your marketing.
From my perspective, there’s no better way to explain things than by example, so below, I’ve detailed a few of the tactics we’ve used to help our clients promote brand values in their marketing, so you can have a better understanding of how to go about doing this.
READ: Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business
When you’re presenting your brand to the world, you’ve got to make sure to maintain consistency.
Without that consistency, you could confuse your customers, make yourself less recognizable, and erode any familiarity and trust people already have with your brand.
So, if you’re working on your branding, and you want to learn more about how to ensure it’s consistent, then you’re going to want to read this article.
It explains what brand consistency is, why consistent branding is so important, how you can maintain consistency in your branding, and highlights some of the most epic failures of inconsistent branding.